BMI Strategic Marketing Ltd. ("BMISM") is a member of BM Intelligence Group, which brings clients the most effective marketing solution to achieve their marketing objectives beyond the expected. We offer integrated marketing solution that address Hong Kong, the PRC and the World's market needs.
BMISM committed to provide the comprehensive marketing solutions to clients with our Strategy, Creativity, Technology and Project Management so as to maximize their opportunity and deliver positive returns on their marketing investments. It is our mission to help clients to achieve their goal "Beyond the Expected".
Scope of Services
BMISM provides marketing consultancy and creative design services which can be categorized into three main aspects:
Marketing Consultancy Services
- Strategic Marketing Planning
- Identify corporate and management goals
- Market research and analysis
- Competitive analysis
- Current marketing program assessment
- Distribution and logistical planning
- Marketing action plan development
- Strategic plan development and assessment
- Marketing Strategy Formulations
- Market positioning and messaging
- Brand building strategies
- New product / service launch strategies
- Advertising and promotion strategies
- Pricing strategies
- Marketing Programs Planning and Development
- Packaging and branding
- Trade show and event planning
- Public relations
- Direct marketing and online marketing
Customer Relationship Management
A good relationship with customers is essential to obtain their loyalty. Our specialists help clients to build and manage their customer relationship with the objective to enhance their brand and increase returns.
- Database design and management
- Interactive database and internal management tools
- Customer retention strategies
Creative and Design
Creativity is crucial for the success of clients and their brand. Our creative team provides them with the unique creativity to maximize their brand power to lead the market.
- Creative concept and strategy
- Design and production
- printing collateral: brochure, leaflet, flyers, pamphlet, annual reports, calendar etc.
- advertising and promotional design: newsletter, membership publications, posters, banner, light box film, magazine advertising, etc.
- Copywriting, copyediting and translation
Multimedia and Interactive
Our strategic partner is one of the leading industry players who has established its business in one-stop online business solutions including online website development, online marketing, e-branding, system integration / development service and portal hosting service.
- e-Biz consulting
- Development and implementation of web-based/ interactive marketing solutions, e.g., e-news, online advertising and promotions
- Website construction
- Promotional CD/ DVD/ infokiosk-based materials
- Promotional motion graphics, e.g. animations
- Flash presentation